Case studies › Manufacturing
Banfi: e-commerce for custom graphic and advertising materials
The e-commerce where Banfi's customers choose and customise graphic and advertising materials, without picking up the phone.
- E-commerce
The client
Banfi produces and customises graphic and advertising materials.
In thirty years of business it has worked with professionals, architects, decorators and interior designers.
In its workshop it follows every project from design to installation, with any type of customisation and material.
Objective
Banfi wanted to turn its showcase website into an e-commerce platform capable of handling any kind of customisation.
Details, changes and tailor-made requests, which used to go through the phone, are now handled online: customers choose the project that fits their needs directly on the site.
The solution
An e-commerce of this kind is complex, so we started by studying its structure. We then adapted the design, created complete product pages for the different customisations and organised the categories.
In the admin panel there is a table with all the possible customisations for the selected product.
New challenges
The next step is a preview of the finished product directly on the e-commerce, so customers can see straight away whether the customisation works for them and change it on the spot.
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