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Duzzle

Development and maintenance of one of Italy's leading furniture e-commerce sites.

The client

Duzzle is a furniture e-commerce website offering handcrafted products with great attention to detail and design lines.

 

The catalogue is very wide and includes both indoor and outdoor furniture items at advantageous prices.

 

Our customer combines the versatility of its products with the convenience of purchasing directly online.

computer screan

Objective

Together with the Duzzle team, we set ourselves precise objectives: renew the graphic look of the E-Shop, improve the customer journey, make the purchasing process more immediate and increase e-commerce transactions.

The solution

In the initial phase, we enhanced different sections of the ecommerce, from category pages to product pages, enriching them with content and information.

 

We also speeded up the checkout process and implemented filters and search on the portal to make the user experience more rewarding.

Integrations and customisation

We made several integrations with various applications, as well as custom functionalities. In particular, we took care of the integration with Scalapay and Clerk, changes that are also visible to the end user. A further integration concerns Qapla', a shipment management software that is the starting point for orders that arrive on the platform and are paid for. Finally, we integrated and migrated transactional and marketing emails to Klaviyo. 

We then took care of the creation of various customisations, mainly related to products by type such as product sheets. 

open laptop and typing hands

Development

During the development for Duzzle, we used:

  • SpreeCommerce as the main platform for E-Shop development offering a wide range of functionality and highly customisable.
  • Ruby on Rails as an effective framework for developing scalable web applications.
  • PostgreSQL as the main database for data management, ensuring robustness and scalability.
  • Shopify migration: Smooth transfer of the E-Shop from Shopify, ensuring business continuity.

Web Marketing

We track all relevant actions taken by users within the ecommerce with a view to remarketing to keep users coming back to the ecommerce.

New Developments

We carry out daily maintenance actions and continue to develop new features to improve the user experience, increase shopping carts and transactions.

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Contact us for a free consultation